Dot Com Secrets Twin Cities

New Online Marketers – The Basics of SEO

Jonas Varig — Mon, 30 Apr 2012 15:11:23 +0000

Internet marketing is driven entirely by Search Engine Optimization. You’ll find that there are tons of resources dedicated to this very topic – because it’s so vital. Many people have no trouble understanding the importance of raising page rank. Believe it or not, figuring out how to infuse SEO into your marketing campaigns isn’t that hard. Follow the tips in this article and you’ll be well on your way to a well optimized site.

SEO takes real time to implement. You’re not going to go from zero to hero overnight when it comes to page rank. You need to work in a variety of strategies and over time your ranking will go up. No matter what else is happening with the search engines, patience is a necessary component for success. With consistent effort you will begin to see improvement. It might be hard to wait but the results are worth it. You also need to invest time and effort to the task of getting links. You know that already. Links are what helps to tell all of the major search engines how popular you are. Despite all the new methods and algorithms, links are still the primary factor search engines use in this process. This fact leads many marketers to fall into the trap of buying links from sites. Avoid this trap at all costs. Major search engines will ban sites they believe are doing this. If you want to go about this the best possible way it’s a good idea to build relationships for the purpose of gaining those necessary links.

Don’t spend all your time worrying over SEO. If you’re focusing all your attention to SEO and not working on building better sites, adding excellent content, and creating compelling calls to action then you’re leaving money on the table. You have to be able to make the sale once you get the traffic after all. SEO is only a small part of a much bigger picture. It will always be important but many people place far too much emphasis on it.These same approaches are oftern used by people seeking MLM Success

Build links to other peoples’ site. Many new online marketers forget that they have to build outbound links as well as trying to get incoming links from reputable sites. Keep in mind that outbound links are just as vital as inbound ones. In fact, one of the best ways to get the attention of the sites from which you so desperately want links is to link to them first. They might link to you as well after seeing the trackback and checking out your site. The search engine spiders look for outgoing links. It’s highly unlikely your site will be ranked well if all you have are inbound links.

This helps you get more traffic and, if you are good at what you do, you can convert that traffic into sales. These are just a few of the many strategies there are in terms of SEO. With a little bit of research you’ll turn over plenty more.

Jonas Varig is known for giving his audience a variety of content. Famous for being a convinced blogger, he has written on some of the most famous topics that include Article Marketing, online business, network marketing, online marketing .Checkout his article on mortgage broker job and wealthmasters international review

SEO can benefit small businesses

Mikhael Gordon — Sun, 29 Apr 2012 18:51:57 +0000

Very few businesses aren’t on the internet these days. No matter what you sell or what service you offer, you are sure to benefit from having some sort of website. When looking for a shop or a service, many people turn to the internet first of all and as they are likely to find what they want without going elsewhere, it is important to have a web presence.

A lot of small business owners steer clear of SEO, thinking it is not for the likes of them, but this is incorrect. SEO is not just about dominating the rankings, appearing at the top of search results for really obvious phrases. SEO is about making the most of your website, attracting the right sort of visitors – those who will be useful to you.

If you are a small business and you want to get to the top of the first page of search results for a popular search term, you are likely to be disappointed. Competing against major organisations and established websites demands a sizeable budget. SEO for a small business is more about exploiting a niche and getting traffic that way.

Many times web users are looking for local businesses when they head online and carry out a search. Small businesses often profit from area-specific searches and specifically from having a presence in Google Places. The internet is vast, but people still need local services and local shops.

A lot of small businesses have had great results through ranking for less common search phrases ignored by larger sites. Very targeted search queries are more likely to result in a sale, so ranking for these can be incredibly profitable, even if they are less popular search terms. With less competition, it becomes easier to rank for a term, so identifying something non-competitive but profitable is a great way of profiting online.

Just Search UK are one of Europe’s leading SEO companies offering a number of SEO services and internet marketing services.

E-commerce sites benefit from optimised product pages

Makepeace Luxemburgo — Sat, 28 Apr 2012 15:22:49 +0000

A large proportion of the visitors arriving at an e-commerce site will land on a product page first of all. Search engine optimisation is a sprawling discipline these days and there are all sorts of ways of attracting web traffic. Many people think of web marketing in terms of getting high rankings for a handful of obvious keywords, but there’s more to it than that.

Often, all that needs to be done to get more traffic to your product pages is to add some decent product descriptions. An e-commerce site that hasn’t optimised its product pages is missing a trick and quite a valuable trick at that. Optimising a product page isn’t about getting hundreds of links pointing towards it or anything like that.

Provide unique and useful information on your product pages and you give Google a reason to present them in search results. Some websites don’t feature product descriptions of any length and these pages offer little of value over those on a competitor’s site. Some websites use the manufacturer’s product description and this doesn’t help your pages stand out from the crowd.

The great advantage of optimising product pages is that it’s relatively easy to achieve. There is far less competition when it comes to product pages, so small changes can often provide huge rewards. A lot of time, money and effort is expended trying to get home pages to rank well, but many people overlook minor pages.

Unique text on a product page also makes it seem like a more useful result to search engines and they are then more likely to feature them in their results for related searches. The more relevant text you have on a page, the more likely it is to rank for long tail search terms and this also means more visitors. Write original product descriptions and you provide something useful for your users.

Just Search UK are one of Europe’s leading SEO companies offering a number of SEO services and internet marketing services.

Fast and Easy SEO Hints New Internet Marketers Can Implement

Jonas Varig — Tue, 24 Apr 2012 11:32:33 +0000

Search engine optimization is one of the toughest topics to tackle with new Internet marketers. The problem is simple: the rules are always changing. There is nothing at all static about the Internet. To some degree marketers feel as though they must constantly learn new methods for SEO. Yes, there are constant shifts and changes when it comes to SEO but a few things have never changed. Mastering these few things can help you make your SEO efforts wildly successful.

The person working on the design of your site must have a good understanding of search engine optimization. The design of the site wasn’t so critical in the early days of SEO and internet marketing. From content to site code, search engine spiders check practically everything nowadays. It is simple enough to insert a title tag on your own but a designer who is good and has experience working with SEO will ensure everything is done properly, including tags and any other SEO design elements.

Update your site regularly. A blog attached to your site implies you are already doing this. You also need to ensure the content on the rest of your site gets regular updates. The more often you update your websites, the more often they will be crawled by the search engine spiders.These same approaches are oftern used by people seeking Success in MLM

Build links to other peoples’ site. Lots of internet marketers concentrate so much of their effort on getting inbound links from authority sites that they forget to build links to other sites from their own, especially when they are new. Remember, links matter just as much when they are outgoing. Actually, one of the most effective ways to garner the attention of the sites you are trying to get links from is to send them a link first. They might decide to link to your site too once they’ve had a look around your site after receiving the trackback. Search engine spiders look for outbound links. If they only find incoming links, they won’t give your site a very good ranking.

Avoid the temptation to obsess over your page rank. Spend your time obsessing about how to better help your customers and build relationships. These things have a far bigger influence on your page ranking than any of the mechanical things you can do for SEO. When you’re obsessing over your page rank you’re not investing the necessary time to build those important relationships. More importantly, your page rank takes time to change. If you schedule a weekly check you should be able to stay on top of most of your page rank needs while devoting the bulk of your time on other, more productive, things. Page rank is a long process that involves many steps. It’s easy to get overwhelmed and not know what to do. You won’t have any trouble at all finding a wide range of resources to help you get your SEO off the ground. These tips and tricks are designed to help you jump start your SEO strategy.

Jonas Varig is an convinced blogger and writes on a range of area under discussion. Blogging on different topics is the major reason of hissuccess. He has done a great work on topics such as wealthmasters scam and My Lead System Pro scam

Keywords and SEO

Carly Hardman — Sun, 22 Apr 2012 19:26:56 +0000

It is helpful to remember that a keyword can be anything that a user might type into a search engine. Keywords will vary from website to website, but they are basically those search terms that you are specifically targeting in order to try and get more web traffic. For those who don’t know much about web marketing, there can be some degree of confusion surrounding keywords.

Keywords should be closely related to the purpose of your site otherwise you will get nothing out of the traffic you do receive. It is important to identify the right search terms when you are optimising your site. There is little point optimising your site for a term that no-one will ever put into a search engine.

There is little to be gained from trying to compete with thousands of other websites for a high traffic search term as it is highly unlikely you will ever see much success. It is important to be realistic when it comes to keywords. There may be a temptation to target a particularly heavily searched term, but you are likely to find it difficult to rank for a generic phrase.

Sometimes people get hung up on search terms but it is important to remember that ranking for a particular term is a means to an end. High rankings result in traffic. Search traffic will arrive via a large number of search terms and not just the ones that you are specifically targeting.

In essence, every page of your site should have its own purpose and fill a particular niche. If you have several hundred products on your site, each of those products can be considered a keyword even though there will only be small amounts of traffic to each page. Different pages on your site will rank for different search terms depending on what they are about.

Just Search is one of Europe’s leading SEO agencies offering a number of SEO packages and internet marketing services.

4 Ways to Build Big Value In Your Products

Sean Snyder — Sun, 22 Apr 2012 07:00:56 +0000

By Kevin Hill, Professor of High Response Hey there everyone, it’s the Professor here. We’re going to do something a little different this time around. I am going to find several really good examples of copywriting you need to implement in your marketing. Then I’m going to explain why this part of the letter is extremely effective. So this will turn into a “swipe file” of really good elements to put in your sales letters. This will be something you’ll want to refer to again and again when you’re writing your own promotions. And the part we are going to talk about in this section is the value builder! This is a critical piece of copy where you introduce the price of your offering. You never want to tell people the price of the product right away, but you want to frame it around other ways they can receive the benefits your product provides. I am going to show you several examples of this right now! Example 1: The One Legged Golfer Ad The following is an excellent example of a value builder from the One Legged Golfer ad I use time and time again for examples of great copy. You can see the full sales letter here . You can see that the price is introduced but it is framed around this paragraph: This price wouldn’t even buy you 15 minutes with Milt at his regular fees — the thousands of dollars that people have been giving him for over 10 years for personal lessons. Yet, for the price of one green fee at a fancy country club, you can own Milt’s swing for yourself… with this video (plus the manual) that reveal to you everything you’d learn in private lessons! What’s happening is, after introducing the price of the video, which is $54, it is compared to actually paying the instructor to show you the special swing. Not only that but the fact that you can learn this secret for the price of one green fee. This makes the $54 price more valuable since the readers now have a frame of reference for how much value they are getting. You see, I think paying $54 dollars for a video is very expensive — especially since I can walk into Wal-Mart and purchase a DVD for $5 to $10. However, if that product is going to save me thousands of dollars in paying a golf pro as well as improve my golf game by 10 strokes, I am willing to part with my $54. That’s how a value builder works — you tell the prospect the price of the product is irrelevant compared to the benefits they are going to get. If you convince people in your copy the value they are going to get will be greater than the price they are willing to pay, you’ve done your job as a copywriter! Example 2: Hemorrhoid Miracle Here is a long-standing sales letter that sells a cure for hemorrhoids (HemorrhoidMiracle.com). This has been running for a couple years and does very well. Here is the value-builder portion of that letter: If nothing else, I guarantee you’ll love the results on how your body feels… Now, due to production and advertising costs of getting this out to people, I do have to offer this “H Miracle package” at $69.95 for my publisher costs. That’s $69.95 for the final definitive solution to hemorrhoids… and I’ll bet you’ll get TEN times that value back from this because you’ll never want another pill, cream, gel, or ointment again… it’s that powerful. Not to mention the peace of mind you’ll save by having no hemorrhoids. Now you can see that this value-builder is short yet effective. The copy does a good job describing how creams and ointments do not work and how expensive they are. The copywriter frames the price with the fact that they could get tons of value back since they don’t have to use these remedies that don’t work. This plants the seed in the prospect’s mind that, yes, they are spending a lot of money on remedies and the price of the product is a drop in the bucket if they can cure this painful condition. So never reveal the price by itself… always frame it around what value they are going to get out of the product. Because people aren’t paying for the physical product — they are paying for what they are getting out of it! Example 3: Tinnitus Miracle Here is another example of a value-builder in the sales letter from Tinnitus Miracle (TinnitusMiracle.com). As you can see, they used a very effective value builder trick where they revealed how much less people are paying by purchasing the ebook. Most hard copy products will sell for twice the amount so if you’re selling a digital product you can easily put this in your value builder. Example 4: Cure for Bruxism Here is another very good example of a value builder in this product that claims to cure bruxism (teeth-grinding). You can see the full sales letter at www.CureForBruxism.com. Here they are doing an effective cost comparison — comparing the price of the product with how much they are going to spend on an expensive night-guard or dental work to fix teeth that can run into the thousands. That makes the price of $37 easy to stomach! Conclusion I hope you use these examples as “swipe files” for your own products and services. Adding a value builder will boost your conversions and all the top sales letters out there include one. It ensures the customer will get the benefits they are paying for. You never want to introduce the price in a vacuum…always frame it around a value builder!

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4 Ways to Build Big Value In Your Products

How to Create Your Own Viral Videos

Brian D. Williams — Sat, 21 Apr 2012 07:00:57 +0000

Written by Josiah Colt for DotComSecrets.com Secrets To Making A Video Go Viral Have you ever put a video on YouTube and thought, “This is going to be the next ‘Charlie Bit My Finger?’” As of this writing, the “Charlie Bit My Finger” video has received 259,411,027 views. The Evian Roller Babies have 31,801,069, and Miss Teen South Carolina has earned herself a viral video badge of honor with 47,485,308 views. Have you ever wondered how in the heck did that get so many views? Your baby may be just as cute, can roller blade, and even embarrass itself on live tv, but, well… the truth is most of these videos that seem to get randomly popular really had some sometimes subtle, and even sneaky marketing strategies behind them before they became YouTube sensations. Imagine if 1 percent of that traffic visited your website, or even 1 percent of the traffic from a video with a measly 100,000 views! Now what I’m about to share with you, YouTube does not appreciate. But if you use these secret viral video traffic techniques I’m about to teach you, then you may just be the next “David After Dentist.” All you need to do is link to a domain you’ve bought which has been masked and forwarded to a product or affiliate URL of your choice. Content is King of the Jungle It is estimated that YouTube gets anywhere between 10,000 to 65,000 video submissions a day. Let me break this to you gently – no one cares about your video. No one is going to see it no matter how good you may think it is. Unless, of course you know how to get people to see it. It is important that the content in your video is quality, meaning people will like it because it is funny, cute, informative, shocking, amazing, etc. Content is not the “end all, be all” though. Your first goal after you have decent content is to get 100,000 views. Sound like a lot? It’s a minimum. And I will show you how to get your first 100,000. Show that to your friends and tell me they are not impressed. Remember we are marketing to real people so having quality content is what will lead people back to your site. Here are some guidelines on your content to get maximum viewership: Keep It Short And Sweet: 20 to 40 seconds is a good guideline. Avoid Making A Blatant Ad: Nobody likes advertisements unless they make them say, “Wow.” Shock People Into Watching: Make them watch out of pure curiosity (ex. “Gorilla Eats Person”). Fake Headlines: Pique their interest with crazy headlines (ex. “Stolen Jet”). Make It Remixable: If someone can put it on repeat and keep on laughing, then you know you’re on the right track (ex. “Antwoine Dodson Song,” “Dramatic Hamster”). Get on the Most Viewed Page 80 Million people watch videos on YouTube everyday. A big chunk of those videos are watched from people clicking the “videos” tab at the top. This tab lists the “Daily Most Viewed” videos. You want to be on that page. Not only on it, but on the top of it to get most of the clicks. How to Get Your First 50k Views It takes a minimum of 50,000 views to get your video on the most viewed list. How do you get your first 50,000? Here are some ideas: Blogs: Contact individuals who run relevant blogs that would be congruent with your video and pay for ad space so they will embed your videos on their site. Forums: Open several accounts in a relevant forum. Embed the video in your thread and start a conversation with yourself between user accounts talking or having an argument about the video. MySpace: Lots of MySpace users will let you embed a video directly into the comment section of their page. Take advantage of that. Facebook: Share with everyone! Set up a new profile on Facebook or use your existing one, build a large presence of friends and share it with all of them. You can create events that announce the release of your video with invitations sent to the whole list. Try tagging them in it with a note written to them. You can embed the video in Facebook or post a link to the original video in YouTube. Then “share” the video with all your friends and direct them back to your fanpage or the original YouTube video. Email Lists: You can send your video to thousands of people at once with email lists. This can be a very effective strategy. The more targeted and relevant your video is to the list, the better. Friends: Make sure all of your immediate friends and family watch it several times and email it to their friends for support. Have your friends post it on their Facebook walls as well. Video Submission Sites: Use PixelPipe.com to submit your videos to up to 60 different sites similar to YouTube at one time. Every video has a 48 hour shelf life. Which means you have 48 hours from the moment the video is uploaded until the video moves from the Daily Most Viewed to Weekly Most Viewed. YouTube Video Optimization So you got your initial 50,000 views. Once it has landed on the Most Viewed page, how do you compete with the other videos on that page to really make views explode? Your Title and Video Thumbnail are the mini sales pitch that needs to entice viewers to click your video. For the first few days you want to have a catchy title, even if it is a little bit misleading. Then change it back after a few days to something more congruent with the video. A few phrases you can use to maximize views are “leaked video,” exclusive,” “behind the scenes,” “limited,” or “restricted.” A Thumbnail Speaks 1,000 Words The thumbnail of your video on the Most Viewed page carries the most weight when people are scanning “the 20.” Keep in mind these two things to make sure your video thumbnail is optimized. YouTube takes three snapshots from the exact middle of your video and two others around it. They let you choose which one you want to use. As you edit your video, make sure the screenshot of the middle of your video is an interesting one. Make sure the thumbnail of choice is clear and distinguishable. Also make sure you have a person or face in the screenshot you choose. The video needs to suggest that it is high quality, so make it clear. Light a Fire Or try to put one out you started. Most avid YouTuber’s have several accounts. You can do the same. Then start a conversation with yourself from different accounts ideally starting some sort of heated controversy. Nothing draws attention like a firey battle in the comments section. Have people post heated comments throughout the day fueling the controversy you started. If you don’t like what some people are saying about your video, feel free to delete those comments. Specifically saying your video or brand “sucks,” that negativity gets deleted. Good heated discussion will increase traffic back to your site. Relentless Video Releasing Most people when releasing several videos are under the mindset that, “I will release them in a steady flow of every few days to build anticipation for the next video.” Wrong. Specifically, with the intent of incubating a viral video, don’t make people wait for more of your content. If they like the content in your video, you want your other videos right there at their fingertips. Give them the ability to view all your videos upfront. If you have several videos supporting your main video, release them all right after you upload your main one. Then, when you want to run a viral campaign for one of those other videos you released with your main one you simply delete and re-upload it so you have another 48 hour window of opportunity to push it to the Daily Most Viewed list. This allows your viewers to fully immerse themselves in your content. Sneaky Tagging Strategies YouTube allows you to tag your video with keywords that show up for the relevant search term. For the first week in YouTube, a good strategy is to not optimize your video for related YouTube searches just yet. You can actually use the tags to strategically place your other content in front of your viewers’ eyes instead of them clicking over someone else’s content. After your viewer gets done watching your main viral video. Wouldn’t it be great if all the videos that showed up in the “Related Videos” box in YouTube were your own? Here’s how you do it. Choose four to five unique tags and use only those tags for each one of the videos you post. Don’t use vague tags that every other YouTube video uses. I’m talking about very specific, unique tags that only you and your video uses. You can even make up your own words and use them as tags for all your videos. If you do it right you’ll see all of your own videos show up in the “related videos” box in the search, depending on how many videos you have made related to your main one. After about a week to a week and a half, start using more generic tags that optimize your video for actual searches in YouTube. Another good strategy to rank for the search term you want on YouTube is to look at the top two or three videos in the search results and use the exact same tags they are using for your video. This strategy has landed me towards the top of the first page of YouTube for the specific keyword I was targeting almost instantly. I recommend using long tail keyword tags to appear higher in search results of YouTube and even Google. Keeping Track You can measure how well your newly created viral video is doing. You can add a tracking ID to the end of your video by changing the links of your video in the description. If you add “?video=3” or “?video=A” to the end of each URL it will be easier to track the success of each individual video. You can use a service called VidMetrix to track all sorts of things like comments, views, and ratings. This service will also track how well it gets spread among other sites beyond YouTube like blogs and social media sites. Wrapping Up YouTube has become a dumping grounds for video so achieving true virility takes some planning, a lot of hard work and even a pinch of magic lucky dust. To quote the infamous “David After Dentist” which currently has close to 76 million views, some of these secrets may make you ask yourself “Are we in real life?” The best way to learn is by doing it. This can send some serious traffic back to your site which, if you are not in this business for charity, will result in more money. And that makes the wife happy, so it’s worth the effort.

Originally posted here:
How to Create Your Own Viral Videos

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Terry Sacia — Fri, 20 Apr 2012 19:28:08 +0000

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The Critical Missing Link in Info-Marketing

Ethan Drevid — Fri, 20 Apr 2012 07:00:29 +0000

Written by Howard Berg, World’s Fastest Reader (Guinness) and owner of SpeedReadingUniversity.com There is a critical missing element in info-marketing that is costing you a fortune. Most info-marketers focus upon two critical elements. First, they learn how to market. Without marketing, even the best product will never make a sale. Second, they focus upon product creation. It is product creation that contains a huge gaping hole. As the world’s fastest reader, I have identified this problem, but more importantly, I know how to solve it. I am honored to be a guest writer for DotCom Secrets, and will share with you in a series of articles some of the solutions you absolutely need to know for making the best possible products. Typical Product Creation Steps Product creation often starts with good market research. Russell and his team are among the best teachers on this topic. There is no point in developing a product that no one is interested in purchasing. DotCom Secrets experts teach us to use Google, and other research tools to determine topics people are looking for by using these search engines. You want to find a topic that has sufficient interest, that is step one. Step two in typical product creation is investigating how many other products already exist in that space. Amateur info-marketers often get discouraged when they find that there are many others in a specific niche. I am thrilled when I find a potential niche with numerous products. It reminds me of the story of Vanderbilt and how he built his original fortune. This is a story you need to hear. Vanderbilt made a point of never being the first person into a market. He always waited until someone else had created a product or service, and was making a lot of money. Vanderbilt knew that if someone was able to make money in a specific niche then he could too. His strategy consisted of two things. He would make you an offer to buy you out, or he would create a better product at a lower price and drive you out of business. Personally, I think his ethics were questionable, but his overall approach still applies today. You want to be in a niche that is already generating sales. Next, you want to create a product that has a unique selling proposition that none of your competitors can match. The third step in typical product creation is to do the research and create the product. During this step the focus is typically upon good content. While many info-marketers create their own products, others simply find a product someone else made that the niche will buy. Remember Bill Gates? Bill did not create the first version of Microsoft Basic. He found a computer nerd, and paid him for all the rights to the program. Bill resold this product to IBM, and went on to become the richest man in the world. I think the results he achieved speak for themselves. For most info-marketers this is the end of the story. They begin marketing, and start developing their next product. You want to be different. Here is where I begin to teach you the next level of info-marketing, and how to overcome a crucial missing element. How I Discovered The Missing Link In Info-Marketing I discovered the missing info-marketing element when I was a Junior attending the State University Of New York At Binghamton. I was majoring in Biology. During my Junior year, I read a book about Ethology, the Biology of Behavior. I was hooked. I knew I wanted to spend my life learning about the Biology of behavior. I went to the Dean, and told him that I wanted to add a Psychology major to my Biology major. With a stunned look he said, “How are you going to accomplish this? You only have one year of college remaining, and you haven’t taken a single Psychology course yet. You will have to complete the entire four year Psychology program in a single year. Frankly, you are not smart enough.” That was when it hit me. They don’t teach learning in school. They tell you what to learn. They tell you why to learn. They tell you what will happen when you fail to learn. Yet no one explains why you can remember the words to “I Shot The Sheriff,” when you don’t even want to remember it. But after you learn a program for hours, you put it down, and immediately have a problem remembering the name of the product and its author. I knew there had to be a way to learn the things we need to learn, since we are already able to learn things like song lyrics without paying any attention to them. I was right. There was an entire world of brain-based learning strategies. Some developed by me. Some developed by others. These brain-based learning strategies can make the difference between creating an info product that is soon forgotten, or one that provides benefits year after year. Think about this. If your products are easier to learn, easier to recall, and easier to apply what effect would that have on your clients’ desires to purchase more programs from you? You are going to love the brain-based learning strategies that I am going to share with you in this article series. These are strategies that will have your clients anxiously waiting to purchase your next product. Anxious because they know they can count on you to make a product they will easily learn and use to succeed in their world. Let’s begin to look at some of the elements that need to be integrated into your products to take them into the 21st century. Identify The Missing Brain-Based Learning Elements No doubt you are providing first rate content in your info-marketing product, but what are you doing to make sure your content is easy to retain and recall? More has been discovered about the brain and how it learns in the past ten years than in all of human history; yet, little of this information is actually being used to make learning easier. Doesn’t it make sense that your clients will derive far more benefits from your product if they can remember the information you teach? Fortunately, there are numerous techniques for accomplishing this. What are you doing to make sure that your information is easy to understand? Everyone has a different learning style. Everyone interprets information through their own personal experiences. What have you done to make sure that your product provides information using a variety of learning styles? Even more importantly, how much do you know about your typical client’s viewpoint of the world – the map they use to interpret information. Are you presenting your information through your own eyes, the way you see and learn things? If so, many of your clients are getting confused by your program. Isn’t it safe to say that a frustrated and confused client is more likely to return a product than one who is easily absorbing your facts? Isn’t it also safe to say that a confused client is likely to avoid purchasing more products from you in the future? Think about this. How many products have you found difficult or confusing to learn? What did you do with these products? Did you return them? Did you continue to purchase more products from the individual who provided you with a frustrating experience? Let’s get real. People today have choices. Marketing requires a great deal of time, and money to succeed. Isn’t it tragic that your product may sabotage all your hard work because it is missing some brain-based learning component? The Most Important Brain-Based Learning Element The next brain-based learning element that I want to introduce in this article is probably the single most important missing element in almost every product, and service. I am talking about emotional intelligence. Did you know that your emotional intelligence is a better predictor of your life success than anything else? Let’s take a closer look at emotional intelligence for a moment. Have you ever experienced tension or fear while taking an exam or going to a meeting? How did your negative emotional state affect your performance? How does getting anxious help you answer important questions? A good example of this is your road test. Many people tell me how terrified they were while taking their road test and despite having all the necessary driving skills they failed. Why? They didn’t have control over their emotions. Here is the critical question you need to ask yourself: What are you adding to your info-marketing product to provide the emotional intelligence skills necessary for successfully using your product? If you are like most info-marketers the answer would not be very good. Almost no one considers teaching their clients the emotional intelligence skills vital to success. Speed Reading University Before I conclude this article, I have one more thing to say about a specific product—mine. I am thrilled to be working with Russell and his brilliant staff on a joint venture called www.SpeedReadingUniversity.com . My program is designed to double the rate at which you read and learn the information that your business success depends upon. Using my program you will be able to learn the information you use to create programs in half the time resulting in higher profits and more time for other things you really want to be doing. You are also encouraged to go to www.ClickBank.com and become an affiliate of www.SpeedReadingUniversity.com . You can become an affiliate of my program and be partnering with both Russell and me at the same time. Think about his: how many people do you know that have more information to learn than they have time available to learn it? This is a product that everyone needs, and will help them become more successful in their information-rich world. Both Russell and I would welcome you as an affiliate, and the best part is you can help to make a better world while making money doing it. I am looking forward to writing my next article, and helping you create more powerful and successful info-marketing products. Please send me your letters. Till next time, “best of success.”

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The Critical Missing Link in Info-Marketing

The Top 7 Video Tools for Online Marketers

Richard Bettis — Thu, 19 Apr 2012 22:24:48 +0000

By Scott Brunson, for DotComSecrets.com Whether you are a seasoned veteran or a newbie to the “web video” game, you already know that there are tools and tricks that you must have in your belt to be able to compete. You may already have a set of hardware or software tools that you use, and they may be perfect for you, but there is no harm in seeing what others are using. Maybe you will see something new that you have somehow overlooked or maybe you will find a quicker or easier way to do something you already know how to do. Maybe you just don’t know where to start and you would like a few recommendations. Whatever your reasons, I hope this article helps you on your path to web video success! Video Camera The first thing you need is a video camera. The question everyone immediately asks me is if they need a fancy, high-end expensive camera. The answer is: no. You can make perfectly fine videos with any home camcorder that you may already have. It just takes a little time getting the footage off the camera and onto the computer so that it can be edited and uploaded. A low cost alternative to a camera with tapes is the Flip. The Flip camera is pocket sized and records straight to an internal flash storage media. The camera has a built in USB plug so that you can easily transfer videos to your computer in seconds and be ready to edit them with no hassles. You can get a Flip camera that records in high definition for around $150 and it can hold about two hours of footage before you have to transfer! This is an incredibly handy device to have even if you don’t use it for web videos. There are many other brands of pocket cameras that are similar to the Flip. Some of these other cameras have more features and some have less. I recommend the Flip because it’s right in the middle. Also, most digital cameras have a video setting which can also be used for shooting web videos. I don’t recommend using a cell phone camera as your video source because they just aren’t quite good enough yet. Microphones Now, if you record with a Flip or similar camera, you may notice that the audio quality is not perfect. This is not a problem, but if it does bother you, then the next tool that I recommend using is a lavaliere microphone. This is the microphone that you see clipped to a shirt or tie about a foot below a speaker’s mouth. These microphones can range in price from dirt cheap all the way into the thousands, but you can greatly increase the quality of your videos with a simple $50 set. Remember, if you do want to use a separate microphone, you need to make sure your camera has an auxiliary microphone input. Screen Capture Software Okay, so now that your video has been recorded and transferred over to your computer, you should have a software program that can edit your video. I recommend having a copy of Camtasia. This software retails for $299 through TechSmith.com. It has a built in editor and lets you finalize your video to a number of different output formats for different uses. Whether your video is going to go on DVDs or up on a web page, it can help you get the right file type. But Camtasia is not only a good video editor, it can do more! It also features the ability to record your screen. This is called screen capture and it can be used to record a demonstration or training video. If you have a web page, or a piece of software to show, Camtasia can record your screen as you walk through the steps. Camtasia is a helpful tool to have, and every successful internet marketer will tell you the same. Video Editing Software If you want a different video editor, or need a DVD authoring program, an audio editor, or you just need something to convert from one video type to another, I have a very important resource for you. It is the website AVS4You.com. You can buy a license for $59 and it gives you 18 software programs with free upgrades and support! There are video, audio, imaging, and even protection programs that you get when you buy a license. The video programs include a video editor, a DVD authoring suite, a media player and a very powerful video converter. Just the converting program alone is worth the full price for a license. If you have a video that needs to be in a specific format or you have a video in a format that doesn’t work with your editing software, the converter can fix them. The audio programs include a very decent editor, a converter to change between audio file types, a ringtone maker and CD creation software. The imaging software is great, and the additional protection software is just an added bonus. You get a registry cleaner, firewall and anti-spam programs! Public Video Hosting Okay, now that you have recorded your video with your preferred recording device and edited it to your liking, you need to put it online! You basically have two options for this – use a video hosting site or host the video on your own. For the videos that you want to have get a lot of traffic, you should use YouTube. This includes your squeeze page videos, your SEO videos, and your testimonial videos. Those three types of videos are the ones that you want huge amounts of traffic for and there is no better place to host them than YouTube. You are limited to 15 minute videos, but you shouldn’t need any more than that for your free content videos. Video Traffic If you are looking for mass traffic to your video, the next step in the process is to upload it to more places. YouTube is not the only place to host your videos, there are hundreds of video sharing sites now! And there are a ton of them that give you free accounts. So you can create accounts at these places and then go upload your video to each one of them, or you can use one tool to upload to all of them at once! The tool is a website called PixelPipe.com and it’s free to use! After you create your account, you put in the login information of all the video sites that you have accounts with. Then you only have to upload your one video to PixelPipe and they will send it to all the other sites for you! It takes a little bit of time to create the accounts at each site, but after the initial setup, it’s very simple to use. Private Video Hosting You should host your private videos on your own, rather than posting them on a site like YouTube. This can be a complicated process but there are tools that can make it easier for you. You can put the videos on your own server if you would like, but they might not stream, or load very fast. You may have heard people talking about Amazon S3, but if you haven’t, here is the gist of it. It is very fast and reliable online storage. You put videos on it and they stream fast and you only pay for the storage and bandwidth you use. But to be able to use S3, you need to either know a bit about video encoding, player customization and embed code creating. It can be tedious to learn about all of these, but luckily there is a tool to make it all easier. It is a website called EZS3.com and it basically turns your S3 account into your own private, personal YouTube! After you install it, it helps you encode your video, build your player, and upload and embed it. Now you can have your product or course videos online but only available to those who have paid you to have access to your content. These tools should help you get started on your path to web video success. I hope you’ll see that it’s not as hard as it looks and realize that there are tools and websites out there to help you through the process. Good luck and I wish you success.

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The Top 7 Video Tools for Online Marketers